Over-the-top (OTT) video services are now so popular that the majority of U.S. broadband-enabled homes use them. According to research from Parks Associates, 58 percent of homes used at least one OTT service in the past 30 days. Over 25 percent of homes used multiple services in the past 30 days.
While that sounds like an important milestone for the industry, Parks warns that OTT adoption has already slowed.
“Despite impressive penetration, growth of U.S. OTT services has slowed recently, indicating the overall market for SVOD service might be saturated,” says Glenn Hower, a research analyst for Parks Associates.
From the article "Majority of U.S. Broadband Homes Subscribe to an OTT Service" by Troy Dreier.
"The expansion of mobile device platforms to wearable form factors creates many opportunities for developers to build new services and applications," said Harry Wang, director, health and mobile produ...
The number of broadband households that have adopted rooftop solar panels doubled to 4 percent in the period 2013 to 2015. Seven percent of U.S. broadband households said they plan to purchase solar p...
A US-based market researcher in its study said that 68 percent of smartphone owners in the country listen to music via streaming outlets on a daily basis. Parks Associates has released new data that r...
Parks Associates: Smart Watch Purchases to Ramp Up Over Next 12 Months, Parks Associates Forecasts —- New research from Parks Associates indicates smart watch adoption has nearly doubled, from 4 perce...
