Providing market intelligence for more than 35 years

In The News

Major Operators Live With Verspective Data Analytics Platform, And Evaluation Programme Unveiled At IBC

For video service providers, adopting a data analytics solution is fast becoming a must-have but it exposes them to new security and privacy risks. The report outlines the challenges and solutions, with contributions from Unitymedia, Deutsche Telekom, KPN, Telefónica, Verimatrix, GroupM, Parks Associates, Olswang (international law firm) and many others.

From the article "Major Operators Live With Verspective Data Analytics Platform, And Evaluation Programme Unveiled At IBC" by John Moulding.

Previously In The News

FuboTV: Why I Like This Stock Better Than DraftKings

Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. T...

What Should Apple Name Its Next New iPhone?

Pew has also reported that 68% of smartphone owners use their phone to follow along with breaking news events at least occasionally, 67% use their phone for turn-by-turn navigation while driving, and...

Women Know What Consumers Want: VCs Need To Wise Up

A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps...

WWE's Stephanie McMahon on the Power of Letting Fans Call the Shots

The company is a leader in the streaming market—it launched an OTT (over-the-top) Internet-based streaming service in 2014. According to research firm Parks Associates, the WWE’s service is the fifth...