Providing Market Intelligence for 40 Years

In The News

Major Operators Live With Verspective Data Analytics Platform, And Evaluation Programme Unveiled At IBC

For video service providers, adopting a data analytics solution is fast becoming a must-have but it exposes them to new security and privacy risks. The report outlines the challenges and solutions, with contributions from Unitymedia, Deutsche Telekom, KPN, Telefónica, Verimatrix, GroupM, Parks Associates, Olswang (international law firm) and many others.

From the article "Major Operators Live With Verspective Data Analytics Platform, And Evaluation Programme Unveiled At IBC" by John Moulding.

Previously In The News

What Can Yahoo's Online Video Assets Do For Verizon?

Distributing its video out to its various websites could be a boon to Yahoo. Parks Associates' Brett Sappington predicted that traditional magazines may make a leap to presenting their content via onl...

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

The evolution of content distribution and the consistent growth of over-the-top (OTT) streaming generates industry predictions of the inevitable decline and fall of pay TV. As video ecosystems collide...

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

Need help with your TV and smart-home setup? At-home tech support may be the answer.

Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...