Providing market intelligence for more than 35 years

In The News

Major Operators Live With Verspective Data Analytics Platform, And Evaluation Programme Unveiled At IBC

For video service providers, adopting a data analytics solution is fast becoming a must-have but it exposes them to new security and privacy risks. The report outlines the challenges and solutions, with contributions from Unitymedia, Deutsche Telekom, KPN, Telefónica, Verimatrix, GroupM, Parks Associates, Olswang (international law firm) and many others.

From the article "Major Operators Live With Verspective Data Analytics Platform, And Evaluation Programme Unveiled At IBC" by John Moulding.

Previously In The News

Navigating the Role of Smart Home and Voice Assistant Platforms in 2021

Parks Associates research reveals that U.S. broadband households have an average of 13 connected devices in their home ranging from computing to smart home devices to smart appliances to entertainment...

Research Finds Home Security Customers Value Choice, Prefer Standalone Products

The uncertainty caused by COVID-19 has heightened consumer anxiety about the safety and security of their families and homes. These circumstances have expanded the volume and type of consumers searchi...

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

Philips SmartSleep Snoring Relief Band for Better Sleep

According to Philips and a Park Associates survey [1], about 40 percent of people in the US alone report difficulty in maintaining a sufficient amount of sleep consistently and according to the Britis...