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Looking to ‘cut the cord’? Consider an antenna

October 22, 2018

It’s no secret that Tampa Bay residents are "cutting the cord" and moving away from cable. But last month, when the Tampa Bay Times asked readers to reach out about the non-cable entertainment services they used, a common theme emerged — antennas.

The share of American households using digital antennas for TV has risen from 15 percent in 2015 to nearly 20 percent, according to March data from Parks Associates.

From the article "Looking to ‘cut the cord’? Consider an antenna" by Malena Carollo.

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About Parks Associates

Looking to ‘cut the cord’? Consider an antenna

Previously In The News

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Device UI Important to Consumers When Making a Purchase: Parks

OTT At A Tipping Point, Poised For Rapid Growth

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

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