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Live TV Viewing Strong Among Millennials

March 15, 2018

In a study that examines live TV viewing, Parks Associates says consumers who have never had pay TV -- so called “cord nevers” -- spend about one-third of their TV viewing time watching live content, primarily from over-the-air TV channels.

Looking at all TV viewing among young consumers 18-34, over one-quarter comes from live TV-video services This includes pay TV, over-the-air channels, and live streaming.

From the article "Live TV Viewing Strong Among Millennials" by Wayne Friedman.

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About Parks Associates

Live TV Viewing Strong Among Millennials

Previously In The News

Alexa Leads Way In Ever-Growing Smart Speaker Segment.

More than 10 million smart home devices will be sold in the U.S. by 2021

Two out of five U.S. homes want to swap the remote for their voice

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

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