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Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?

February 03, 2016

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Marketing Land

But director of research at research firm Parks Associates, is more sanguine.

“Advertising is all about attracting attention,” he pointed out, and live 360-view content is certainly attention-grabbing.

He noted that live 360-degree promotions of some kinds of products or services –- think vacations, auto test drives, destinations or events — could “provide a level of immersion that is pretty compelling.”

From the article "Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?" by Barry Levine.

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About Parks Associates

Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?

Previously In The News

Verizon bullish on continued Fios strength, FWA prospects

Cincinnati Bell Scales Local Call Center To 300 agents To Address Growing Fioptics Base

Report: Over 12M U.S. homes eliminated their fixed broadband

AI and machine learning could goose home security and monitoring sector—report

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