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Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?

February 03, 2016

But director of research at research firm Parks Associates, is more sanguine.

“Advertising is all about attracting attention,” he pointed out, and live 360-view content is certainly attention-grabbing.

He noted that live 360-degree promotions of some kinds of products or services –- think vacations, auto test drives, destinations or events — could “provide a level of immersion that is pretty compelling.”

From the article "Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?" by Barry Levine.

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About Parks Associates

Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?

Previously In The News

TechTalk: How Google Nest is Getting Integrators Involved in ‘Connected Home’ Sales

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Residential fiber is now table stakes for boosting NOI

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