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Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?

February 03, 2016

But director of research at research firm Parks Associates, is more sanguine.

“Advertising is all about attracting attention,” he pointed out, and live 360-view content is certainly attention-grabbing.

He noted that live 360-degree promotions of some kinds of products or services –- think vacations, auto test drives, destinations or events — could “provide a level of immersion that is pretty compelling.”

From the article "Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?" by Barry Levine.

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About Parks Associates

Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?

Previously In The News

33% Of US Net Households Pay To Stream Music: Amazon Prime Music Surges 50% To #1, Spotify #2

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

NAB Puts The Future Focus On OTT In Vegas

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