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Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?

February 03, 2016

But director of research at research firm Parks Associates, is more sanguine.

“Advertising is all about attracting attention,” he pointed out, and live 360-view content is certainly attention-grabbing.

He noted that live 360-degree promotions of some kinds of products or services –- think vacations, auto test drives, destinations or events — could “provide a level of immersion that is pretty compelling.”

From the article "Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?" by Barry Levine.

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Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?

Previously In The News

Smart Security: IoT Advancements Create A Safer Smart Home For Consumers

Humanizing Connected Home Experiences: Using Machine Learning and Voice Control

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Does ‘Move-In Ready’ Now Mean Smart-Home Technology?

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