Providing Market Intelligence for 40 Years

In The News

LG senses an opportunity in the connected home market

At the start of the year, 37% of US broadband homes were getting ready to take a bet on their first connected home device, according to Parks Associates. However, as 2015 has progressed, consumers appear to be cooling on further connectivity.

One issue is interoperability. People are worried that a device from one company won't work with another appliance or service provided by a competitor. And the other is cost. For example, a smart fridge can cost between US$3,500 (RM14,675) and US$5,000 (RM20,960).

The SmartThinQ Sensor tackles the first issue by being compatible with AllJoyn. An open Internet of Things platform created by the Allseen Alliance, AllJoyn ensures that differing devices speak the same language. The organisation has already signed up 180 different companies including LG, Microsoft, Electrolux, Qualcomm, Sony and Philips, and its open nature means that individual programmers with a great idea could develop apps using the platform that will link different devices – say for example thermostats, lighting systems and the oven together – to create potentially valuable services or features.

From the article "LG senses an opportunity in the connected home market" by thestar.com.

Previously In The News

More than 50% US broadband households subscribe to both pay-TV, OTT video service

New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service. According to the ‘OTT Video & TV...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making th...

Amazon is driving more transaction-based revenue for TV networks and studios

Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...