Providing Market Intelligence for 40 Years

In The News

LG senses an opportunity in the connected home market

At the start of the year, 37% of US broadband homes were getting ready to take a bet on their first connected home device, according to Parks Associates. However, as 2015 has progressed, consumers appear to be cooling on further connectivity.

One issue is interoperability. People are worried that a device from one company won't work with another appliance or service provided by a competitor. And the other is cost. For example, a smart fridge can cost between US$3,500 (RM14,675) and US$5,000 (RM20,960).

The SmartThinQ Sensor tackles the first issue by being compatible with AllJoyn. An open Internet of Things platform created by the Allseen Alliance, AllJoyn ensures that differing devices speak the same language. The organisation has already signed up 180 different companies including LG, Microsoft, Electrolux, Qualcomm, Sony and Philips, and its open nature means that individual programmers with a great idea could develop apps using the platform that will link different devices – say for example thermostats, lighting systems and the oven together – to create potentially valuable services or features.

From the article "LG senses an opportunity in the connected home market" by thestar.com.

Previously In The News

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...