OLED TVs, which start at about $2,300, have helped LG increase its market share in the $1,000-up range to 15 per cent in a mature TV market, Gagnon said. Samsung has 51 per cent of that high-end TV market, while Sony has 21 per cent.
Samsung, for instance, has an 80-inch curved 4K SUHD TV, also priced at about $20,000.
"Because TV prices overall are falling, TV makers are seeing lower profit margins on all TV sales," said Parks Associates.
"The highest-end premium market is the one place where the margins are still high."
From the article "LG's $8,500 fridge: Why appliance makers are moving upscale" by Mike Snider.
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
New research from analyst firm Parks Associates shows that 6 per cent of US broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more...
