Providing market intelligence for more than 35 years

In The News

Leveraging Smart Home Devices In Energy Programs (It Comes With A Price)

Nearly 30 percent of U.S. broadband households value control of their smart home energy devices over cost savings, but approximately one-half of product owners or those who intend to purchase would permit utility control of their smart appliances -- for a price, according to new research from Parks Associates.

From the article "Leveraging Smart Home Devices In Energy Programs (It Comes With A Price)" by Barbara Vergetis Lundin.

Previously In The News

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

Spanish Viewers Prefer Online Video To Pay TV: Study

“First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall. The Spanish pay-TV market in general has a very active, cost-conscious base of subscrib...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...