Providing Market Intelligence for 40 Years

In The News

Leveraging Data For Demand Response Programs

In Q2 2015, 16 percent of all U.S. broadband households owned one or more smart home devices. Many of these smart devices offer energy management capabilities including demand response. Today, utilities are evaluating the benefits of integrating smart devices into utility programs.

There are several ways that utilities can leverage data to improve the success of DR events: leveraging data from smart thermostats, leveraging data from multiple connected devices, and leveraging data from smart meters.

From the article "Leveraging Data For Demand Response Programs" by Tom Kerber.

Previously In The News

One man accidentally gained access to thousands of robot vacuums, exposing the AI cyber nightmare risk facing millions of Americans

Millions of Americans are increasingly welcoming these internet-connected devices into their most intimate spaces. Roughly 54 million U.S. households had at least one smart home device installed as of...

Streaming Could Lead to Better Ads, Enhanced Experiences

Streamers already offer a lighter ad load than linear TV – 4-8 min/hr. vs. 17 min with linear; but according to Parks Associates, 44 percent of consumers still feel there are too many ads. From the...

TechSee Introduces Integrated Visual AI to Sophie Live, Drastically Improving Complex Service Interactions

"With more than half of DIY users reporting setup or connectivity issues, it is clear that complexity remains a major barrier to smart home adoption," said Elizabeth Parks, President at Parks Associat...

Home Entertainment Forecast 2026: Streaming Flexes Its Muscle, Transactional a Critical Revenue Bridge

In an added flourish to Netflix’s year, the service beat out Prime Video after three years at No. 2 on Parks Associates’ “Top 10 SVODs by Subscribers” chart. The pervasiveness of streaming is u...