Providing market intelligence for more than 35 years

In The News

Layer3 TV’s Premium Service Coming To Denver “Soon,” Says CEO

According to a recent report by researcher Parks Associates, internet video subscribers have increased 12 percent in two years, despite a growing number of users sharing passwords. Revenues are expected to double to $30 billion worldwide by 2020. Netflix is still the largest provider, but others are also adding to the growth. Hulu, for example, is phasing out free subscriptions.

From the article "Layer3 TV’s Premium Service Coming To Denver “Soon,” Says CEO" by Tamara Chuang.

Previously In The News

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...