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Lacking Data and Tools: The 8 Barriers to OTT Insights

February 26, 2024

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

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About Parks Associates

Lacking Data and Tools: The 8 Barriers to OTT Insights

Previously In The News

5 Future Jobs You've Never Heard of But That Your Kids Will Flock to

AI and machine learning could goose home security and monitoring sector—report

Can Hollywood Survive Streaming?

Report: Over 12M U.S. homes eliminated their fixed broadband

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