Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.
From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin
In another study highlighted by the WSJ, researchers at the firm Parks Associates surveyed around 4,000 US consumers' feelings towards AI marketing, with a slightly more blunt approach: "We straight u...
The Parks Associates 2024 Connected Home Research emphasizes the growing importance of smart detection features, such as distinguishing people, vehicles, or animals, to reduce false alerts and improve...
A related survey by Parks Associates, also cited by The Wall Street Journal, found that 58% of the 4,000 American respondents said the presence of the term “AI” made no difference in their buying deci...
Parks Associates estimates over 60% of U.S. broadband households now own at least one smart home device. From the article, "Why Smart Home Compatibility Still Sucks in 2025 — And How GearBrain Can...
