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Lacking Data and Tools: The 8 Barriers to OTT Insights

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

Previously In The News

Target bets on connected devices with own-branded smart lamp

Smart-home devices could be starting to take off. Parks Associates said last month that about 26 percent of U.S. homes that have high-speed Internet connection also had a smart-home device in 2016, co...

Google lens aims to bring augmented reality to cameras

“Our computer vision systems are now even better than humans,” Pichai told a crowd of 7,000 people at the Shoreline Amphitheatre during his keynote speech Wednesday morning at Google I/O, the company’...

Apple’s Swift Playgrounds expands to drones, robots

“Getting consumers to interact with Apple in a whole bunch of different ways helps develop that positive relationship early,” said Jennifer Kent, a director of research at Parks Associates, a Dallas r...

SF startup introduces a cheaper smart lock, at $149

Brad Russell, a senior analyst with the research firm Parks Associates, said only about 7 percent of U.S. homes with broadband Internet service have installed Internet-connected door locks. Device...

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