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Lacking Data and Tools: The 8 Barriers to OTT Insights

February 26, 2024

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

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About Parks Associates

Lacking Data and Tools: The 8 Barriers to OTT Insights

Previously In The News

91% of viewers like streaming aggregation, survey says

The U.S. has nearly 300 OTT services to choose from

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

Could streaming giants start to clamp down on password sharing?

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