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Lacking Data and Tools: The 8 Barriers to OTT Insights

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

Previously In The News

AT&T-Time Warner Mega-Deal: Merger For New Media Era Or A Bad Remake?

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Quarter Of Millennials Are OTT-Only Broadband Households

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