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Lacking Data and Tools: The 8 Barriers to OTT Insights

February 26, 2024

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

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Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....

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About Parks Associates

Lacking Data and Tools: The 8 Barriers to OTT Insights

Previously In The News

Extra Miles For Fitness Trackers

Consumers to TV Providers: Careful with My Data

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

19% of US Broadband Homes Cancelled an OTT Video Service in the Past 12 Months

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