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Lacking Data and Tools: The 8 Barriers to OTT Insights

February 26, 2024

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access.

From the article, "Lacking Data and Tools: The 8 Barriers to OTT Insights" by Ray Gilmartin

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About Parks Associates

Lacking Data and Tools: The 8 Barriers to OTT Insights

Previously In The News

Alexa Poised To Play A Bigger Role This Amazon Prime Day

Research: over 50% of U.S. broadband households stream content on TV screens

Netflix powers up theChive to promote Marvel's 'Iron Fist'

Google's Nest Struggles Could Set Back The IoT Movement

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