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Kraus: Streaming media market competes for consumers' attention, dollars

November 17, 2015

Since the launch of Apple TV in 2007, the streaming media player industry has continued to grow, impacting the traditional pay-TV and video landscape along the way. Industry players now find themselves in a highly competitive environment, requiring continuous innovation and compelling value propositions to increase both their user base and market share.

From the article "Kraus: Streaming media market competes for consumers' attention, dollars" by Barbara Kraus.

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About Parks Associates

Kraus: Streaming media market competes for consumers' attention, dollars

Previously In The News

Apple earnings could offer clues on streaming performance

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

91% of viewers like streaming aggregation, survey says

How Netflix is adapting as the streaming boom stalls

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