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Kraus: Streaming media market competes for consumers' attention, dollars

November 17, 2015

Since the launch of Apple TV in 2007, the streaming media player industry has continued to grow, impacting the traditional pay-TV and video landscape along the way. Industry players now find themselves in a highly competitive environment, requiring continuous innovation and compelling value propositions to increase both their user base and market share.

From the article "Kraus: Streaming media market competes for consumers' attention, dollars" by Barbara Kraus.

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Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...

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Kraus: Streaming media market competes for consumers' attention, dollars

Previously In The News

Nearly 80% Of US Spanish-Language Households Subscribe To OTT Video Services

One in three smart home owners control them through a network, like Alexa

Two out of five U.S. homes want to swap the remote for their voice

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

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