In The News

Kraus: Streaming media market competes for consumers' attention, dollars

November 17, 2015

Since the launch of Apple TV in 2007, the streaming media player industry has continued to grow, impacting the traditional pay-TV and video landscape along the way. Industry players now find themselves in a highly competitive environment, requiring continuous innovation and compelling value propositions to increase both their user base and market share.

From the article "Kraus: Streaming media market competes for consumers' attention, dollars" by Barbara Kraus.

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Kraus: Streaming media market competes for consumers' attention, dollars

Previously In The News

Research: Increase in Digital Antenna Use Indicates Cord Cutting

Streaming service bundles are a new way to attract subscribers

A Third Of Consumers Get News From Social Media

Can Traditional TV Keep Up In A Digital-First World?

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