Providing market intelligence for more than 35 years

In The News

King of streams: Roku beats Amazon, Google, and Apple combined

More consumers are using a Roku as their household streaming box than any other non-gaming device. In fact, the underdog streaming brand is used more commonly than Apple, Google, and Amazon combined, according to a new survey by Parks Associates.
While Roku has never had the resources of its competitors, it actually makes sense that the company would land on top. Roku has long had the advantage when it comes to over all app support, making it easy for developers to add functionality to its software with thousands of available “channels.” What’s more, the latest latest flagship from the brand, the Roku 4, features 4k Ultra HD streaming, a best in class operating system, and an excellent mobile 

From the article "King of streams: Roku beats Amazon, Google, and Apple combined" by Parker Hall.

Previously In The News

The FCC Pulled A Game-Changer

While government is often well intentioned, the end result is often lacking. This ruling, however, is huge and will affect everyone within the TV hardware and software ecosystems, from content creator...

UK Wearables Market Second In Europe

"The expansion of mobile device platforms to wearable form factors creates many opportunities for developers to build new services and applications," said Harry Wang, director, health and mobile produ...

Expanding Home Energy Management Programs

Parks Associates research reports 62% of U.S. broadband households strongly believe that saving energy and lowering utility bills are important, and 30% strongly believe that being “green” is importan...

Are Smartphones Too Big?

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners. And several consumers in...