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Just One OTT Sub Becoming Two For Consumers, Research Says

January 03, 2017

Research from Parks Associates says 31% of broadband households in this country now have multiple OTT subscriptions and that means almost half of households with at least one pay OTT service actually have two or more.

But probably two.
Brett Sappington, senior director of research calls this “the service-stacking phenomenon” which Parks, logically, thinks will propel the OTT market. Well, of course. This report, part of a larger stack of scholarship Parks is presenting today at CES, points out that the most popular stack is the Netflix and Amazon Prime combo--12% of broadband users have that.

From the article "Just One OTT Sub Becoming Two For Consumers, Research Says" by P.J. Bednarski.

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Just One OTT Sub Becoming Two For Consumers, Research Says

Previously In The News

Survey: 18% US homes have 6 or more smart devices

Parks Associates: U.S. Households Consuming 43.5 Hours Of Video Per Week Across All Viewing Devices

Wowza Appoints Streaming Industry Veteran Chris Drake as New Chief Revenue Officer

U.S. Households Now Watch Over 43 Hours of Video Weekly, with Half Using Free Ad-supported Services Like Pluto TV, Tubi, & More

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