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Just One OTT Sub Becoming Two For Consumers, Research Says

Research from Parks Associates says 31% of broadband households in this country now have multiple OTT subscriptions and that means almost half of households with at least one pay OTT service actually have two or more.

But probably two.
Brett Sappington, senior director of research calls this “the service-stacking phenomenon” which Parks, logically, thinks will propel the OTT market. Well, of course. This report, part of a larger stack of scholarship Parks is presenting today at CES, points out that the most popular stack is the Netflix and Amazon Prime combo--12% of broadband users have that.

From the article "Just One OTT Sub Becoming Two For Consumers, Research Says" by P.J. Bednarski.

Previously In The News

Roku’s Share of Streaming Market Rising, Says Parks Report

As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates. In the f...

Standalone Pay TV Service ARPU Declined 10% From 2016-2018: Research Company

"Traditional pay TV providers (MVPDs) have faced continued subscriber losses due to increasing consumer choice from OTT services, so they are deploying skinny bundles and vMVPD services to create more...

What Apple Can Learn From Its TV Failures

A new report from market-research firm Parks Associates places Apple fourth in terms of market share for streaming media players like the Apple TV, a sign that consumer infatuation with Apple products...

Apple plans 4K Apple TV to regain market share

Apple TV has lost streaming media market share while competitors thrive. A Parks Associates report this week showed Apple’s market share dropping from 19% in Q1 last year to 15% this year. Amazon’s Fi...

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