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Just 25% of T-Mobile Subscribers Prefer the Two-Year Mobile Contract Model

Just a quarter of T Mobile USA subscribers prefer the traditional mobile contract model of a two year contract with a subsidized handset, according to Parks Associates.

The research firm finds T-Mobile subscribers have embraced the company's new programs that do not require a service contract. Among T-Mobile subscribers planning to purchase a smartphone, 33% prefer to pay full price upfront, and 31% prefer to pay in monthly installments.

"T-Mobile and AT&T have also tapped into the consumer desire for the latest and greatest smartphone with their early-upgrade programs," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "Fourteen percent of smartphone owners plan to upgrade their phone more quickly the next time, and 27% of these consumers cite special operator incentives as the reason for their quicker upgrade."

From the article "Just 25% of T-Mobile Subscribers Prefer the Two-Year Mobile Contract Model."

Previously In The News

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Netflix Price Increase 2026: New Rates for Every Subscription Tier

Seven in ten viewers say the same ads repeat too often, making repetition the top complaint with ad-supported streaming, Parks Associates found (February 10, 2026).  Low-cost ad-supported plans...

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“This is a lot of catalog content,” says Parks Associates entertainment research director Michael Goodman, using industry shorthand for titles making up Hollywood’s back catalogs. “There is not...

Adoption Of Smart Home Access Solutions Grows Across US

According to new research from Parks Associates, adoption of smart home access control solutions is increasing among US internet households. In “Access Control in the Smart Home: Locks and Garage Door...

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