Providing Market Intelligence for 40 Years

In The News

Joining a crowded market, NBCUniversal launches $4-a-month online comedy service in January

NBCUniversal and its owner, cable and Internet giant Comcast, have been trying different ways to get young people's attention as live TV viewing declines. If Seeso had been born 15 years ago, it would have launched as a cable channel, said Evan Shapiro, Executive Vice-President of NBCUniversal Digital Enterprises. But online viewing today is "clearly part of the mainstream," and to reach comedy nerds, Comcast is launching Seeso as an online subscription service.

Comcast has also launched a YouTube-like video service, Watchable; is trying out an Internet-based basic cable TV alternative that doesn't require a cable box in some markets; and invested in new media outlets like BuzzFeed and Vox.

But Seeso will have to compete for attention in a crowded market.
"In the past year we keep seeing more and more services coming up, more niche services," said Glenn Hower, an analyst with market research firm Parks Associates.

From the article "Joining a crowded market, NBCUniversal launches $4-a-month online comedy service in January" by Tali Arbel.

Previously In The News

Research: Increase in Digital Antenna Use Indicates Cord Cutting

The percentage of U.S. broadband households that use digital antennas in their home has steadily increased, reaching 20% near the end of 2017, up from 16% in early 2015, according to new consumer rese...

Streaming service bundles are a new way to attract subscribers

The demand for over-the-top (OTT) media services exploded when the global coronavirus pandemic forced millions of people to refrain from social gatherings and stringent lockdown measures heavily regul...

A Third Of Consumers Get News From Social Media

The report also revealed that 29% of consumers would rather watch a live stream of an event than attend the event itself, and that a third of 18-24 year-olds share deeper connections with online video...

The two, opposing IoT r/evolutions in play

Before we go any further, let’s look at the vastness of the IoT space for a moment. The global Internet of Things market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. According to Ga...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive