Providing market intelligence for more than 35 years

The Zigbee Alliance and Thread Group say this is the first time developers can confidently use an established, open, and interoperable IoT language over a low-power wireless IP network, which will help unify the fragmented connected device industry and unlock new markets.

“We’re at an exciting point in the smart home where the broader consumer market is embracing mainstream connected products; 26% of consumers own a smart home device according to our new research,” argues Tom Kerber, director of IoT Strategy at analysts Parks Associates. “To be competitive in a market where consumers will rely on these devices for years to come, companies must take a long-term view, aligning with technologies that will enable innovation and interoperability, and continue to deliver on the promise of the IoT for every stakeholder.”

From the article "Join the Dots" by Daniel Sait.

Previously In The News

Research: Homeowners Would Switch Insurance to Those That Offer Smart Device Discounts

Parks Associates’ research study, Insurance Opportunities in the Smart Home, finds that one-third of U.S. internet households with homeowner’s/renter’s insurance would switch providers to acquire smar...

Is the Future of Smart TVs Ad-Supported?

As Elizabeth Parks, President and CMO of Parks Associates, details on a LinkedIn post mulling over the recent buyout of Vizio by Walmart: “For TV manufacturers and smart TV platform owners alike, t...

New Strategies For Growth: Insights From The PowerHouse Alliance

According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices. Additionally, as we are seeing smart h...

Smart Technology for a superior customer experience

In a recent Parks Associates study, residents consistently provided higher ratings for properties that provided smart home devices versus those that didn’t. Roughly 74% of participants* rated energy s...