Providing Market Intelligence for 40 Years

The Zigbee Alliance and Thread Group say this is the first time developers can confidently use an established, open, and interoperable IoT language over a low-power wireless IP network, which will help unify the fragmented connected device industry and unlock new markets.

“We’re at an exciting point in the smart home where the broader consumer market is embracing mainstream connected products; 26% of consumers own a smart home device according to our new research,” argues Tom Kerber, director of IoT Strategy at analysts Parks Associates. “To be competitive in a market where consumers will rely on these devices for years to come, companies must take a long-term view, aligning with technologies that will enable innovation and interoperability, and continue to deliver on the promise of the IoT for every stakeholder.”

From the article "Join the Dots" by Daniel Sait.

Previously In The News

Did The Television Industry Learn From The Past?

It is well documented that Netflix is the leading SVOD service, the most recent list from Parks Associates had Netflix outfront of competitors Amazon and Hulu. The service continually ups the game for...

Pandemic accelerates adoption of smart home solutions

This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...

Kickstarter Darling Challenges Blue Apron--With a Hardware Twist

To this point, Patrice Samuels, a senior analyst at Parks Associates, a marketing research and consulting company, says that Tovala has to prove the food tastes good enough to offset the cost of p...

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...