Providing Market Intelligence for 40 Years

The Zigbee Alliance and Thread Group say this is the first time developers can confidently use an established, open, and interoperable IoT language over a low-power wireless IP network, which will help unify the fragmented connected device industry and unlock new markets.

“We’re at an exciting point in the smart home where the broader consumer market is embracing mainstream connected products; 26% of consumers own a smart home device according to our new research,” argues Tom Kerber, director of IoT Strategy at analysts Parks Associates. “To be competitive in a market where consumers will rely on these devices for years to come, companies must take a long-term view, aligning with technologies that will enable innovation and interoperability, and continue to deliver on the promise of the IoT for every stakeholder.”

From the article "Join the Dots" by Daniel Sait.

Previously In The News

TV Upfronts 2025: Themes and Takeaways

Parks Associates research shows that the streaming stack has been flat for several years, with streaming video subscription plateauing at 89% of US households and each streaming household subscribing...

Is AI branding backfiring?

Recent findings, including a study by Parks Associates, reveal a paradox that marketers must tackle: branding a product as “AI-powered” may alienate more consumers than it attracts. Parks Associate...

The Education of Roku’s Anthony Wood

As viewers across America embraced streaming TV, the number of households watching TV on Roku-powered devices mushroomed from 9.2 million to 90 million between 2015 and 2024. Its platform revenue expl...

A Coldplay kiss cam goes viral and a CEO quits as morality police weigh in

At the same time, the prevalence of doorbell cameras, video boards, and retail and government surveillance systems create more ways for people to be filmed. With the massive growth of video devices in...