Providing Market Intelligence for 40 Years

In The News

Jennifer Kent of Parks Associates on IoT and healthcare

Because the healthcare space has been slow to digitize records and processes, the IoT stands to disrupt healthcare to an even greater extent than will be experienced in other industries. Health systems are just now getting to a point where medical record digitization and electronic communication are resulting in organizational efficiencies.

The wave of new data that will result from the mass connection of medical and consumer health devices to the Internet, as part of the IoT, will give care providers real insight for the first time into patients’ behaviour outside of the office. Parks Associates estimates that the average consumer spends less than 1% of their time interacting with health care providers in care facilities. The rest of consumers’ lives are lived at home and on-the-go, engaging with their families, cooking and eating food, consuming entertainment, exercising, and managing their work lives – all of which impact their health status. The IoT can help care providers bridge the gap with their patients, and can potentially provide insight into the sources of motivation and types of care plans that are most effective for specific individuals.

From the article "Jennifer Kent of Parks Associates on IoT and healthcare" by Thomas Campbell.

Previously In The News

Coming in 2022: A big leap in smart home technology

Most consumers haven't caught IoT fever yet. "New research from Parks Associates indicates that just 36% of US broadband households have one smart home device, a percentage that decreases if all house...

Research: over 50% of U.S. broadband households stream content on TV screens

Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...

Will One Bot Rule Them All?

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...

One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...