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Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?

April 02, 2020

There’s no doubt people will check out Quibi, particularly with stay-at-home directives set to run through the end of April. “America right now is a captive audience starved for something to do,” says Parks Associates analyst Steve Nason.

From the article "Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?" by Todd Spangler.

Previously In The News

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According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

Comcast and Charter face a grim new reality: actual competition

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Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’

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About Parks Associates

Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?

Previously In The News

Subscriptions account for nearly 86% of consumer video spending

Google Chromecast’s surprising origins—and uncertain future

Comcast and Charter face a grim new reality: actual competition

Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’

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