Providing Market Intelligence for 40 Years

In The News

It's Really Hard to Make Money With Virtual Reality Games

Considering the high profile of the launch we're talking about 2,300 is an awfully low number, even factoring in some of the criticisms of Light Repair Team #4 and its sparse marketing. That speaks to another problem facing virtual reality development: Even after the release of all the major headsets, many Americans don't even know about it. In fact, according to a new study from Parks Associates, 63 percent of Americans are either unfamiliar with or know nothing about virtual reality, and only around 6 percent of men and 2.5 percent of women have any interest in buying a headset. In those conditions, even the best games likely have trouble making a profit.

From the article "It's Really Hard to Make Money With Virtual Reality Games" by motherboard.vice.com

Previously In The News

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...

Streaming wars will force media companies to choose between pricey subscriptions and ads

Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...

Smart locks: One in four households intend to buy this year

A survey released Thursday by market research firm Parks Associates suggests that the popularity of connected locks will expand in the next few years from early adopters to households with moderate in...