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In The News

It's Official: Apple TV Is No Longer a Hobby

The new Apple TV comes at a time when Apple's position in the streaming media device has been deteriorating. As mentioned, the Apple TV hardware was stagnating while rivals were assaulting the market with low-cost devices. Market researcher Parks Associates estimated that Apple fell to the No. 4 spot in 2013, as Amazon.com's (NASDAQ:AMZN) $39 Fire Stick took off.

From the article "It's Official: Apple TV Is No Longer a Hobby" by Evan Niu.

Previously In The News

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making th...

One in three smart home owners control them through a network, like Alexa

More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...

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