In The News

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

March 24, 2023

According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019.

From the article, "It's not me, it's Netflix: With password sharing on the block, how to boot your friends," by Jessica Guynn.

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“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impac...

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...

Virtual reality headsets only owned by 8% of U.S. broadband users

Only about one-quarter are even familiar with what a VR headset is, according to a new report from Parks Associates called "Virtual Reality: The Evolving Ecosystem." A key problem may be with the qual...

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About Parks Associates

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

Previously In The News

Nearly 80% Of US Spanish-Language Households Subscribe To OTT Video Services

Ranking The Most Popular Sports OTT Networks

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Virtual reality headsets only owned by 8% of U.S. broadband users

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