Apple and Samsung are leaving competitors LG and Motorola in the dust. New research from Parks Associates shows, for example, that LG has dropped to just 9% of consumer-reported brand share, behind Apple (47%) and Samsung (29%).
Samsung models, despite quality issues related to its Galaxy Note line last year, have sold better than their predecessors. In addition, a majority (65%) of Samsung smartphone users have a model more than two years old, which means they are poised to upgrade.
From the article "It's Not Even Close: Apple, Samsung Smartphone Marketleaders" by Jennifer D. Bosavage.
In December, Parks Associates announced that its research project Home Services Dashboard has revealed that ARPU for traditional services bundled with home internet increased year-over-year in 3Q 2024...
“We couldn’t get it going, actually, at our house for some reason,” said Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates. She was one of many viewers...
Whatever the business model is, it's working. Data from ComScore indicates that Roku controls an industry-leading 37% of the United States over-the-top (non-cable) connected-television advertising mar...
The latest entry in our 2025 Security Industry Predictions series is Elizabeth Parks, president and chief marketing officer at Parks Associates, which produces research about what’s going on in the ph...
