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In The News

It's Not Even Close: Apple, Samsung Smartphone Marketleaders

Apple and Samsung are leaving competitors LG and Motorola in the dust. New research from Parks Associates shows, for example, that LG has dropped to just 9% of consumer-reported brand share, behind Apple (47%) and Samsung (29%).

Samsung models, despite quality issues related to its Galaxy Note line last year, have sold better than their predecessors. In addition, a majority (65%) of Samsung smartphone users have a model more than two years old, which means they are poised to upgrade.

From the article "It's Not Even Close: Apple, Samsung Smartphone Marketleaders" by Jennifer D. Bosavage.

Previously In The News

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19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

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More than 50% US broadband households subscribe to both pay-TV, OTT video service

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