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It’s Playball for MLB and Facebook

March 08, 2018

A Bloomberg story on the agreement said that insiders put the price for the package at between $30 million and $35 million. It said that Facebook is broadening its sports lineup. Last year, it agreed with Fox Sports to stream the UEFA Champions League and with Univision to broadcast Mexican soccer. It carried 20 non-exclusive MLB games and 47 small conferences college basketball games.

MLB, through its MLB.TV affiliate is no stranger to streaming. Last year, Parks Associates said that MLB.TV had the fourth largest market share of subscription OTT services. It is the top sports-oriented service and is surpassed only by Netflix, Amazon Video (Amazon Prime) and Hulu.

From the article "It’s Playball for MLB and Facebook" by Carl Weinschenk.

Previously In The News

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About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

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