Register

I agree with the Privacy Policy

In The News

It’s Playball for MLB and Facebook

March 08, 2018

A Bloomberg story on the agreement said that insiders put the price for the package at between $30 million and $35 million. It said that Facebook is broadening its sports lineup. Last year, it agreed with Fox Sports to stream the UEFA Champions League and with Univision to broadcast Mexican soccer. It carried 20 non-exclusive MLB games and 47 small conferences college basketball games.

MLB, through its MLB.TV affiliate is no stranger to streaming. Last year, Parks Associates said that MLB.TV had the fourth largest market share of subscription OTT services. It is the top sports-oriented service and is surpassed only by Netflix, Amazon Video (Amazon Prime) and Hulu.

From the article "It’s Playball for MLB and Facebook" by Carl Weinschenk.

Previously In The News

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...

29% US Consumers Get News From Social Media

Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...

‹
1
2
...
451
452
453
454
455
456
457
...
733
734
›