Providing market intelligence for more than 35 years

In The News

Is There Still Time For 2016 To Be The Year Of The Smart Home? Maybe

When it comes to predicting when the smart home will become a mainstream phenomenon, we’ve repeatedly missed the mark. Some of us have enjoyed the benefits—and dealt with the few headaches—of living in smart homes for years. And since today’s technology is so much better than what we started with, we’re always surprised to hear statistics like this one from the market-research firm Parks Associates: Just one of every five broadband household owns a smart-home device.

Here’s another sobering statistic from Parks Associates analyst Brad Russell: Only eight percent of all broadband households purchased a new smart-home device in 2015. But Russell says things are looking up for 2016: Fully 40 percent of broadband households plan to purchase a smart-home device this year, with a third of those purchases being smart light bulbs.

From the article "Is There Still Time For 2016 To Be The Year Of The Smart Home? Maybe" by Ed Oswald.

Previously In The News

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

Google Chromecast Bests Apple TV In Sales, Researcher Says

According to a Parks Associates report, Roku was the leading video streaming device in the U.S. followed by Chromecast and Apple TV in 2014. "The research finds Roku is still the leading brand with...

Deepak Chopra Launches A Wellness App To Create 'Social Transformation'

The self-improvement industry is a promising one, accounting for more than $10 billion in annual sales. Over 40 million smartphone users in the U.S. actively use at least one wellness or fitness track...

Why Cell Phone Service From Your Cable Company May Make Sense

"Plans from Xfinity Mobile and Spectrum Mobile are generally much less expensive than comparable plans from the major mobile brands," says Kristen Hanich, senior analyst at the market research firm Pa...