In The News

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

August 20, 2021

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Internet connections subscribed to four or more streaming services. This more than doubles last year’s number of 22 percent and dwarfs numbers from years prior. Granted, the COVID-19 pandemic had a lot to do with the rise in numbers, but why did those same people opt to subscribe rather than pirate? The answer could lie in the rise of ad-supported options.

From the article "Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?" by Jeff Kotuby.

‹
1
2
3
4
5
6
7
8
9
10
...
773
774
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Previously In The News

How Parks Associates Helped Shape 30 Years of Smart Home Innovation

TV Becomes a Growth Channel for Commerce

OpenAI Eyes AI Agent Phone, Kuo Says

The Smart Money: The Evolution of Residential Access Control

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us