Providing market intelligence for more than 35 years

In The News

Is The End Of The Games Console Nigh?

The majority of US and European homes currently have a PlayStation or Xbox nestling under the television but according to Parks Associates, fewer than 50 per cent of US homes will still have one by 2019.

What’s more, in some European countries, the trend is at a more advanced stage — game console penetration in French homes, for example, has already dropped from 59 to 49 per cent over the past three years.

“Game consoles remain one of the key elements of the connected home, but other devices are gaining importance, including smart TVs and streaming media players,” said Brett Sappington, Senior Research Director, Parks Associates.

From the article "Is The End Of The Games Console Nigh?" by www.themalaymailonline.com

Previously In The News

What’s Old Is New Again

While sales of vinyl records have been rising for a while now (Consumers like the sound quality and like the feel of vinyl records.), 2016 was a banner year. Sales hit a 28-year high -- led by David B...

Plex launches live TV streaming service on Roku

The addition of Roku gives Plex access to a considerable customer base with Roku being the leading streaming media player in United States. According to recent consumer research from Parks Associates,...

Smart Home Service

Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home devic...

Comcast Rolls Out Its Own Connected-Home Products

Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...