Providing market intelligence for more than 35 years

In The News

Is The End Of The Games Console Nigh?

The majority of US and European homes currently have a PlayStation or Xbox nestling under the television but according to Parks Associates, fewer than 50% of US homes will still have one by 2019.

What's more, in some European countries, the trend is at a more advanced stage – game console penetration in French homes, for example, has already dropped from 59% to 49% over the past three years.

"Game consoles remain one of the key elements of the connected home, but other devices are gaining importance, including smart TVs and streaming media players," said Brett Sappington, senior research director at Parks Associates. 

From the article "Is The End Of The Games Console Nigh?" by www.thestar.com

Previously In The News

Sprint Launches New Unlimited Freedom Plan With Unlimited Data, Talk And Text

Wireless data usage is growing steadily from 2015 to 2016 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless d...

See Rovi at CONNECTIONS

At Rovi, we believe entertainment discovery should be simple, seamless and personal. We help consumers find content quickly by allowing them to browse, search and even speak to devices, generating rec...

Hulu Valued At $5.8 Billion After Time Warner Investment

The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep...

Multifamily Roundtable Session to Highlight Generational Characteristics on Tech

To present the content for this session, the TecHome Builder Summit is bringing in one of the leaders in home technology research. Tom Kerber, the director of IoT strategy for Parks Associates, will b...