Providing Market Intelligence for 40 Years

In The News

Is Streaming Actually Cheaper Than Cable? We Do the Math

With its contracts and fees, cable TV is nowhere near cheap. Though streaming services are the new norm, paying for multiple subscriptions -- or even a live TV streaming service like DirecTV Stream -- can rival your cable bill. According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four.

From the article, "Is Streaming Actually Cheaper Than Cable? We Do the Math" by Kourtnee Jackson. 

Previously In The News

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

Parks Associates: 60% of New Security Systems Are Self-Installed

Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...