Providing market intelligence for more than 35 years

In The News

Is Sharing Your Netflix Password Illegal?

In other words, it could be applied to the consensual sharing of a Facebook password. In the court’s ruling, the “owner” is not the user or the account-holder; it is the platform owner. And according to Netflix’s terms of use, only the primary account owner is allowed to have “exclusive control” of the account. The company also says “the Account Owner should not reveal the password to anyone.”

While a study last year by the Parks Associates research firm found that video-on-demand services like Netflix and HBO Go stood to lose more than $500 million in revenue in 2015 due to password sharing, it doesn’t look like either service is particularly sweating it.

From the article "Is Sharing Your Netflix Password Illegal?" by Damien Willis.

Previously In The News

The TV Antenna Rises Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...

OTT Services Make Pay TV Look Like a Poor Value, Parks Finds

When consumers can get a streaming video service with live channels and an on-demand library for $15 per month, their $80 per month cable or satellite service starts to look like a poor value. That's...

Household Video Budgets Dropping, Multiplatform Viewing Is Down

Fresh data from Parks Associates suggests U.S. households may have hit a plateau in their online video viewing; the experimentation phase is over and people are settling into more comfortable habits....