New data from research firm Parks Associates shows Roku still commands an industry leading 37% of the streaming-device market. Meanwhile, Amazon.com has padded its lead over a fading Google, with 28% of consumers using a Fire TV device compared to 14% who use a Chromecast. Apple has now moved into third place with a 15% share for its Apple TV box.
From the article "Is Roku Ready to Enter the Smart-Speaker Market?" by Rich Duprey.
Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. ma...
Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".
According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...
Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....
